Media Fusion Technologies, Inc. developed a functional and informational website for the Boyertown YMCA many years ago, enabling the YMCA staff to update website content through a content management panel. One of the YMCA’s obstacles was posting fresh information such as program and class information to their site in a timely manner.
Recently (2008) the YMCA and MFT partnered to do another overhaul of the design and functionallity of the site. The new site is now the base marketing medium for the YMCA, posting up to the minute information such program and class information, as well as special events and cancellations due to weather and much more up-to-date information than ever before possible by YMCA staff, using MFT's Content Management System (CMS). The YMCA’s site traffic has jumped to almost 16,000 page views per month, with over 6,000 visitors per month on average.
Boyertown Area YMCA
Marketing and Membership Director