Lumber – voted as the Tri-County area’s #1 Window Dealer for 14 consecutive years, #1 Home Improvement
Store, and #1 Contractor Supply Dealer – recently launched an all-new .NET (dot-net) mobile-friendly website to
further enhance its levels of customer service.
first established its online presence in 1997 when it procured the admoyer.com domain name and contracted
the first static website design in basic HTML with Media Fusion Technologies,
Inc. of Boyertown. Through the decades the site has undergone various facelifts
and upgrades, becoming partially dynamic with ASP Classic programming in the
“We’ve had our
sights set on this major website overhaul for a few years. With acquiring a new location in Kutztown and rebranding our Bethlehem location, it became increasingly necessary and the pieces
finally fell into place,” said A.D. Moyer’s Director of Marketing, Ron Schock.
“We focus on remaining a technology-minded building materials business, seeking to stay in the
forefront of providing the latest industry product and service advances to our
customers on multiple levels. Keeping our website technologically advanced, user
friendly, and builder-valued is important to us and to our customers,
especially with the fast-growing dependence on mobile-browsing devices in the
"For the first time in the company's history, all locations are now branded under one name, one logo, one identity, and one website. This includes programmatic provisions for employees from all locations using the comprehensive tiered security intranet, and contractors from all locations having a private login to manage their free business listing and access their respective pricing tables 24/7. This functionality will be extensible from 4 locations to 40 and beyond. We couldn't be happier with the level of excellence that Media Fusion has provided."
a survey conducted by Equipment World – a global news and e-commerce website servicing
the construction industry – the use of mobile devices by construction
professionals doing research on-the-go has jumped significantly, from 21% in
2011 to 61% in 2013 and will certainly continue to rise.
“Since 2002 we
have provided the service for qualified contractors to log in to our website and
access product pricing for more than 20,000 stock items from their home office
after hours. This has been an extremely popular value-added service. Now we are
pleased to provide that service in a more advanced technology with greater
functionality, respective to each store location, and in a fully-responsive mobile-compliant format. This enables contractors to access
prices while they are sitting in a coffee shop, meeting in a customer’s home,
or standing on the jobsite.
can also manage their free business listing in the Find-A-Builder search engine while
accessing additional key resources, special offers and promotions, and more. Additional
features and enhancements are already in the planning stages,” he added.
the front end of the website will find it loaded with valuable company
information including a blog, news archive, promotions, employment opportunities listing and online application, and more updated regularly; along
with its popular and enhanced Find-A-Builder search engine. This module assists
consumers in quickly locating a contractor in their area who specializes in their
project type, while providing valuable links and information on how to protect
themselves while doing so and to verify if the contractor is licensed in PA. A
new photo gallery, media center, Featured Contractors page, and much more round out the dynamic experience.
Schock, the new admoyer.com is designed and developed in the Microsoft ASP.NET
framework using Microsoft SQL Server as the database platform. Together with
other technologies, these establish a stable, dynamic, comprehensive and
extensible website environment which permits authorized A.D. Moyer staff – through
a tiered security process – to control 95% of site content live-time
via web browser using a fully-custom proprietary Content Management System
developed by Media Fusion Technologies. This includes an intranet module
that was developed to centrally administer the Installed Sales department
between store locations, a Corporate Document Library, and much more.
A.D. Moyer Lumber & Hardware,
Inc. is a family-owned and operated business with locations in
Gilbertsville, Pottstown, Bethlehem, and Kutztown that has been serving the Tri-County
area of Southeastern Pennsylvania with quality building materials since 1939.
A.D Moyer is one of the oldest privately-owned building materials businesses in
the area with employees who average more than 20 years of service with the
company. Over the decades A.D. Moyer has built a solid reputation as a
building-materials leader and generous contributor to area benefits, charities,
organizations, and the scholastic and athletic endeavors of the area’s youth.
For more information, visit admoyer.com or call (610) 367-2036.