Think of your business website as
that delectable, desirable candy dish at your grandmother’s house. And each
time that your guests come to visit… what do they find?
What do you remember about the joys of going to grandma’s house?
For me, it was heading straight for the candy dish and seeing what was new, and
good, and awesome! Although from a very humble home, Grandma always made sure that we were
never disappointed. There was always fresh, new, delicious, sweet goodness
waiting for us to tear into! And, of course, that was something that we never
had at home.
Think of your business website as that delectable, desirable
candy dish at your grandmother’s house. And each time that your guests come to
visit… what do they find? Imagine the disappointment if it was just a stale old piece of fruit cake from three Christmases past.
Here are five critical reasons to keep your website content
filled with fresh, new, delicious, sweet goodness.
First Impressions Are Everything
We’ve all heard it many times through our careers, “you
never get a second chance to make a first impression.” If your business is like
most, you and your significant others work hard to bring people in through word
of mouth, paid advertising and more. So, when you do succeed in getting them
through the doors for the first time, what do they find? It’s a hard, cold truth:
In this day and age, a majority of first-time customers will visit your website
first before ever deciding to do business with you. And if they find a website
that hasn’t been updated since the 90’s, chances are you will never hear from
The Social Media Factor
Another hard, cold truth is that today’s consumer doesn’t
buy squat from people they don’t know, like and trust. Today, awareness, trust,
and affinity are largely built online. On mobile devices. And on social
platforms. Long before they call you or set foot in your store. In fact, Statistics
show that 71% of people state they are more likely to purchase from a brand
that they follow online. Your social
media marketing platform feeds should be linked directly from your business website and –
in many cases – one or more live social media feeds should be embedded into
your website. Wait, what? You don’t even have fresh, daily social media content
to link to your site? That’s fodder for an entirely different blog my friend.
Search Engine Optimization
A key factor with today’s search engine optimization success
for your website is having deep and broad key-phrase-rich text content that is updated
weekly if not daily. Search engine spiders are driven by fluctuating algorithms
that look for new, fresh, content-rich text. If your website text content
hasn’t been changed since it was launched in 1990-whatever, you’re losing out! Dynamic
modules like News and Blogs fix this problem immediately, and nourish the
spiders with the content that they crave.
The eCommerce Factor
So, what is it that you are selling? If you are trying to
sell widgets, items, blings and things; you need a modern and credible
eCommerce presence to do so effectively.
One that you can update daily, quickly, and independently… yes, even at
2 a.m. when you awaken inspired by a new promotion idea. Emailing a ‘web guy’
and waiting for a few weeks isn’t going to cut it. You need to be able to login
and make it so! You need a website that
is fully integrated with today’s eCommerce shopping cart technologies so that
you can capitalize and cash out. Get while the gettin’ is good. Make hay while
the sun shines. Shuck the oyster when… well, you get the idea.
Content Management System Solutions
Modern Content Management Systems for websites permit you to
do all of the above and more. They provide you with the ability to login on
your own and update 90% of the content on your website live-time without ever
having to ask or wait for that ‘web guy’. Imagine that! Add News, Blog Posts,
Online Store items, Announcements, change your company story, start a new
promotion, add photos, change the rotating graphics on your home page, even add
unlimited new pages and have them linked in your main navigation menu… exactly how
you want, and immediately. Shoot! Made a mistake?! No worries! Go back and edit
the content, immediately... yes, even at 2 a.m. No modern website can be
without an effective, dynamic, and comprehensive Content Management System!
In order to experience the sweet taste of success, your
business needs to be armed with the technological artillery of victory. Online
marketing is a multifaceted, ever-changing, intermingled beautiful, amazing, and
often frustrating and confusing dance of destiny. We can’t tell you how to run
your business or what it takes to be awesome. We can only tell you to make sure
that you have a responsive website design that adapts to all modern browsing devices and software,
and that it is an awesome, delectable, desirable dish of gooey goodness for all
who come to visit… and do business.